TC
PATTERN BOOK

Where Tradition
Meets Ingenuity

What is

Motifx intertwines the rich heritage of Chinese patterns with contemporary design, inviting a new generation of designers to reinterpret these timeless motifs. Through innovative design, classic elements are integrated into daily applications. From home décor to everyday items, the exquisite beauty of Chinese culture is showcased from various angles, allowing this precious cultural heritage to flourish.

A curated range of activities invites participants to immerse themselves in the profound significance of patterns drawn from diverse Chinese dynasties and ethnic traditions. With a focus on collaboration among esteemed designers, artists and cultural experts, Motifx cultivates a vibrant dialogue between historical reverence and modern aesthetics, uncovering the unique charm of traditional motifs in sophisticated spaces and daily lives.

MissionVision

In light of the rapidly evolving global landscape, the integration of novel cultural heritage represents a pivotal force driving contemporary social and economic advancement. The launch of "Motifx" is intended to address these societal and economic needs. It is hoped that the initiative will facilitate greater engagement and understanding of traditional Chinese culture among the younger generation through innovative approaches.

"Motifx" represents not only a contemporary reinterpretation of historical motifs but also a cultural revival. The initiative encourages younger designers to explore and create, allowing them to integrate Chinese elements into their artistic endeavours. This integration allows for the fusion of tradition with modernity, thereby forming a unique cultural expression. Such practices serve to enhance the diversity of local design, while also enriching Hong Kong's cultural identity. They facilitate the showcasing of the city's distinct cultural characteristics on the international stage.

Furthermore, Motifx serves as a platform for fostering creative exchange and collaboration, cultivating the talents of a new generation of designers, and ensuring that the efforts of young people are duly acknowledged. It aims to establish broader markets, both locally and abroad, positioning the city as a source of artistic innovation and inspiration. This initiative exemplifies not only respect for traditional culture but also a commitment to the future.

Motifx is organised by Hong Kong Design Institute (HKDI) and supported by the Cultural and Creative Industries Development Agency as the Lead Sponsor as a programme of the Hong Kong Fashion Fest which is presented by the Government of the Hong Kong Special Administrative Region.

About Hong Kong Fashion Fest: Announced in the Hong Kong Special Administrative Region Chief Executive’s 2023 Policy Address, the Hong Kong Fashion Design Week will be organised to consolidate fashion design events for promoting Hong Kong's fashion and textile design brands and reaffirming Hong Kong's position as a prime destination for hosting major cultural and creative events. The Cultural and Creative Industries Development Agency of the Culture, Sports and Tourism Bureau has closely engaged stakeholders to realise the idea, injecting new elements to create synergy for different fashion design activities. The Hong Kong Fashion Design Week is branded as “Hong Kong Fashion Fest”, the first Hong Kong Fashion Fest will be held between November 20 and December 4 at various cultural landmarks and iconic design and fashion locations in Hong Kong, presenting a full agenda of different fashion design happenings. The Government of the Hong Kong Special Administrative Region is committed to making the new flagship Hong Kong Fashion Design Week an annual signature event to develop Hong Kong into a fashion design hub in Asia.

DISCLAIMER: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.